And I say, ‘but we didn't even submit anything.’ And she says ‘well, yeah, it's an early bird rejection.’ I love seeing jobs come here and I love seeing things stay local when it can. But on the first day of the shoot, the executive producer comes over and says, ‘we've been rejected by every music slash comedy slash film and technology festival. “I'm probably burning a bridge by making a joke reference to it in the short. Ross’ love for the Austin entertainment scene is evident throughout, even as she also makes space to share criticism for one of its biggest festivals, South by Southwest, and the idea that it’s shifted from its roots of finding young, burgeoning talent and sticking to the script (pun intended) of showcasing folks from LA/NY. She also sits on the Board of Directors at Big Medium, a non-profit dedicated to championing and cultivating artists and the contemporary arts in Texas. She aims to cultivate an inclusive work environment to make space for marginalized communities and creatives of color. Sticking to the meta concept, Ghassemi also makes a brief cameo in the film as well.īita Ghassemi is an award-winning Iranian-American writer and director from Austin, Texas.Ĭurrently, she is the co-founder of PILLARBOXED, the only women, POC, and LGBTQ-led video production company in Austin, Texas. She then teamed up with Ghassemi, who runs her own production company and is a lifelong Austinite, to create short-form video content to document the two-week journey. “I’m so used to it being a one-woman writer’s room and it was so great to lean on other people to bring these funny moments and keep things flexible and on the fly, especially with such a tight turnaround.” “Our script supervisor, Chinwe Okorie, was able to pitch ideas too, and it was really cool,” Ross said. With an emphasis for fun and improvisation on set, Ross first built out the writer’s room-including local talent Evelyn Ngugi and Ivy Le-and forged ahead on a creative process she wished to see more of in the world. And thanks to the parameters on film length and tight turnaround, Ross (as producer and director and star) used these confines for character development in her comedic favor, to make herself “the monster over the arc of the short.” Between the production and documentary crew, it was the “utter confusion” that added to the real-life hilarity that jumps off the screen. The cast, crew, and behind the scenes team all made the film and were in the film too. At White Lens Productions, we've helped businesses across central Texas for over 20 years connect and grow their audiences with amazing videos using our proven video marketing framework, giving them peace of mind with videos that pay for themselves over and over - based on the Storybrand Framework and our over 20 years of experience.Inspired by the heyday of mockumentary TV and Christopher Guest films, Ross resourced her Texan rolodex of funny and diverse friends and had them keep their names but play heightened versions of themselves, all centering on the premise that they had only two weeks to make an epic film. We know the frustration of trying to find a turnkey video production company to produce a video that will help grow your business and not break the bank. Like most small businesses and organizations, you might feel uncertain or even frustrated knowing you need to launch a video campaign or create a marketing video that will represent your brand or move your message forward.ĭo you worry that the video might waste time and money? Cant come up with original ideas? Or maybe you've tried to self-produce your video, which looked terrible and was nowhere close to your video vision? Not all video production companies are the same. We focus on your business's message as a foundation in order to make the best video that your auience will respond towards.
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